June 30 – West Ham United have secured another year of valuable commercial stability after confirming Boyle Sports will remain the club’s front-of-shirt sponsor for the 2026/27 season. 
 
The agreement continues the bookmaker’s role as West Ham’s principal partner, with its branding to feature across the men’s and women’s home, away and third kits, as well as training wear.

The Hammers were relegated to the Championship for the first time in 15 years last season and will therefore avoid the incoming ban on Premier League clubs having gambling firms on the front of their jerseys.

Given the inevitable financial hit from relegation, retaining a major shirt sponsor provides an important boost. Although the terms of the deal are confidential, the extension ensures one of West Ham’s biggest commercial partnerships remains intact as the club prepares for a promotion push. 

Interim chief executive Karim Virani said: “We’re delighted to have Boyle Sports continue as our front of shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.” 

Boyle Sports CEO Vlad Kaltenieks added: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.” 
 
The sponsorship extension comes as West Ham prepare for what could be a transformative summer in the transfer market. The club could receive more than £100 million should moves for Mateus Fernandes and Crysencio Summerville go through, with both attracting strong interest from clubs at the top end of the Premier League. 
 
Summerville has enhanced his reputation with a series of impressive displays for the Netherlands at the World Cup, despite their round of 32 exit on penalties to Morocco last night.  

The winger was one of several Dutch players to miss from the spot in a shootout short on quality, but his performances throughout the tournament have only strengthened expectations that a transfer north of £40m is imminent. 
 
Whether those departures materialise or not, West Ham have at least secured certainty off the pitch, with Boyle Sports extending a partnership that remains an important part of the club’s commercial picture. 
 
Contact the writer of this story, Harry Ewing, at [email protected]