By Hanna Basha and Jamie Hurworth, Payne Hicks Beach LLP
The 2026 FIFA World Cup is the largest and perhaps most political yet with 48 teams, 104 matches and three host nations played out against a backdrop of conflict in the Middle East, criticism of high ticket prices and concerns regarding immigration and player safety.
The World Cup has entered an era defined by ‘always-on’ digital engagement and social media is sitting at the heart of how the tournament is experienced,
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